According to our observations, brands mostly face three difficulties in marketing, which we call "three dares": The first is not to spend money We have encountered the situation of "money without spending" in several brands, holding a budget of several million, but dare not act rashly from the beginning of the year to the end of the year, resulting in a cash budget but not doing it Marketing weirdness.
Behind the phenomenon of "don't dare to spend money" is the confusion about current marketing, and I don't know what kind of promotion method is the most ROI. In fact, hundreds or tens of millions sounds like a lot, but if you follow the trend blindly, you may not be able to make a splash. If this is the case, it is estimated that the person in charge of the brand's marketing will also leave, so the List of Consumer Mobile Number brand has become more conservative in marketing. . This is also a rather paradoxical thing. The faster the external communication environment changes, the more dividend opportunities it actually means, but for most companies, the greater the uncertainty, the more conservative the corporate marketing becomes.
The second is not to invest The investment here does not only refer to spending money, but the refined operation of specific channels. Because there are too many emerging platforms, emerging channels, and emerging marketing methods, such as whether to operate station B, whether to do live streaming, whether to do video accounts, whether to engage in private domain traffic... There are too many choices for enterprises. , so hesitant. The important thing is that now every platform and every marketing method need to carry out in-depth operations if they want to do well.